There are a variety of tactics that Amazon sellers may use to improve their organic search results. Some mergers comply with Amazon’s terms of service, while others do not.
We’ll show you how listing merges may help you achieve that aim by cleaning up your inventory now in 4 easy steps.
Why should you merge listings?
The answer to this issue is based on your relationship with these listings. Duplicate listings occur for a variety of reasons.
Amazon’s marketplace is tailored to the needs of its customers. Part of this is adhering to the catalogue’s rules. You should not make a duplicate listing if the same item is already for sale. This, however, does not apply to private labelled products.
When search results are swamped with duplicate listings for the same item, unique listings may be relegated to the bottom of the list. This is sometimes done by a single brand owner, and other times it is done by wholesale buyers who all build their own listings.
Instead of having one listing with 20 sellers to beat, you might have 20 listings that all start above yours, each classified as a separate brand while having nearly identical brand names.
You’ll be competing with the same brand many times, both in terms of positioning and ad budget. This will raise the cost of advertising and, in many cases, monopolise ad space for your desired keywords.
Other stores may load their own UPC codes and purposefully replicate the data in order to attain 100% purchase box potential. Of course, this is against Amazon’s rules and conditions, but it does happen. Other times, vendors may offer their things under a different brand, which is against Amazon’s rules of service. Listings may also be copied in less malicious due to a number of incorrect data issues.
This is why you need to be able to merge multiple listings into one parent listing.
How to merge multiple listings into one?
To increase the number of sales for your own items, use Amazon variation categories and separate and merge your own listings. You can sell things with various versions with remarkable success by carefully testing choices and utilising intelligently worded product names.
In case you want to merge existing listings into variations, follow these simple steps:
Step 1: Create a product to which variations can be linked.
The first step is to create a new listing for that Amazon product and assign variants to that product.
Because you don’t have to add any photographs, bullets, or material, Amazon will link your current goods with the newly generated product in a matter of seconds.
Amazon will thank you for updating their information on those goods at the conclusion of the process, which will take around 15 minutes to complete.
Step 2: Enter the relevant product ID
Enter the precise SKU numbers and barcodes linked with each version. Amazon will complete your request and notify you whether the IDs match. The system will then create a variant for you based on the existing products. Because the EANs are connected to the product ASINs on the website, all reviews will be preserved if the items remain the same. It may take some time for all of the reviews to appear.
Step 3: Wait for Amazon to process your order.
Once you’ve submitted your information, Amazon will validate it and, ultimately, update its product catalogue.
Step 4: Combine Amazon variants
You’ll see that the two individual items have vanished and have been effectively merged into one after 15 minutes or sooner in the inventory in Amazon Seller Central.
Merging Duplicate Listings
Make a thorough search of the listings to eliminate any duplicates. When asked why, give a clear response. “These things are identical products,” or something along those lines. “They’re both from the X brand and have utilised the same photos. These are identical items from the same manufacturer; therefore, they should be consolidated into a single listing.”
In case you have identified a couple of duplicate listings, to control the damage you can merge them into one. Amazon provides an easy method for suggesting product page mergers. In the help menu, select Merge Duplicate or Split Product Pages. Then choose Merge Duplicate from the drop-down menu.
Three questions are posed to you:
- Which ASIN should be kept?
- Which ASINs should be eliminated since they are duplicates?
- Why are these items being discarded?
After you’ve completed this once, the struggle isn’t over. Continue to monitor your listings, or at the very least your most significant and recent listings. Keep an eye out for sellers who continue to build their own listings, since this can negatively affect the market even farther down the road.
When responding, be truthful yet practical. Choose the ASIN with the lowest BSR (best sellers rank) when determining which ASIN to keep. Alternatively, you might select a listing with a non-prime offer that has won the Buy Box, or a listing that is generally undesirable.
One of the listings you’re trying to integrate may be under the authority of Amazon’s catalogue team. This suggests it takes precedence over the other listings in some way. You won’t be able to merge the Amazon listing into someone else’s ASIN in these circumstances. Frequently, they will just revise your merge request, keeping the Amazon item as the primary listing. They may also deny the entire request in some cases.
Splitting and merging listings might be difficult, but the results aren’t permanent. You may experiment to see whether merging or splitting causes overall sales to increase or deteriorate.
It’s vital to remember certain general category display principles before making this selection. Variations will appear differently depending on the category you select.
Take action, but don’t misuse this power
The ASIN merge and split tool can help you beat the competition while also raising your own sales. Always take caution while using this feature, as it might land you in problems with Amazon Seller Support.
I hope you liked my article on Amazon merge listings!
