There is no one-size-fits-all approach for selling things on Amazon. An approach that works for one brand might not work at all for another. Even if your competition sells the same exact goods as you, their pricing points, photos, or listing material may persuade buyers to buy theirs instead of yours.
Creating a successful listing that convinces buyers to buy your goods takes time and effort, and it is not a “set it and forget it” procedure. That’s why it’s critical to do split tests on different sections of your listing to discover which ones work best.
Table of Contents
What is Amazon split testing?
Split testing on Amazon is an experiment in which two or more versions are compared to find which one performs the best. You may use Amazon split testing to test alternative versions of your product name, Amazon listing photographs, or product content.
Because there is a version A and a version B, split testing is also known as A/B testing. An A/B/C/D test is when you add a third and fourth version.
What are split testing tools on Amazon?
Traditional split testing sends a percentage of your Amazon traffic to one test version and a different variation to the other. You compare how shoppers reacted to each variant after the test.
Did one group of shoppers, for example, explore for longer on average? Did one set convert at a higher rate than the others? You get to learn about all these numbers using a split testing tool.
How can you do split testing on Amazon?
On Amazon, there are a few options for split testing. If you aren’t engaged in the Brand Registry programme, you will have to conduct manual testing; but, if you are, you will have access to Amazon’s “Manage Your Experiments” feature.
You may also utilise a variety of third-party solutions for Amazon A/B testing like Splitly.
What is Splitly?
Splitly is an Amazon split testing software that assists businesses in maximising earnings while using FBA or Amazon fulfilment.
Splitly allows you to create versions of your listing, which are then rotated on your Amazon listing automatically.
Splitly only allows you to run one product variant at a time. It starts sending findings to you after a few days, and when it discovers a statistically significant winner, it finishes the test and leaves the winner as your listing.
When it comes to being more competitive and increasing your chances of maximising revenues, you should be ahead of most of your rivals when using Splitly.
What parameters can you test with Splitly?
The Split Testing tool allows you to experiment with different characteristics of your listing to see which combination performs best.
Images
One of the most important aspects of every Amazon listing is the product picture. People will still obtain the majority of their knowledge about the product from photographs because they can’t see or feel it in real life, no matter how many details you add in your product description.
Plus, when a buyer searches for a product on Amazon, product photographs are the first thing they see on the search page. As a result, good photographs will automatically attract buyers to your listing, while terrible images will deter visitors from clicking to learn more about it.
You may experiment with photos on various backgrounds, compositions, and so on.
Splitly creates tests that can significantly enhance the quality of items that customers see on Amazon. Working on the Main Feature Image in particular, which may help attract more consumers to the company’s website because it is the first image that buyers see.
Titles
Naturally, one of the most important aspects of any listing is the product title. A decent Amazon product title should not only include the name of the product you’re selling and your brand, but it should also include all other relevant information, such as size, number of things in the product, and so on.
Otherwise, visitors may click on your product only to leave the website when they realise it isn’t the correct size or quantity.
Splitly evaluates the length of the product title in order to assist the product in achieving higher rankings for various organic terms. Splitly has worked with a variety of businesses and has been able to increase sales and make items more visible in organic search results.
Product descriptions
Actual product descriptions are only visible if users scroll down the page on a computer or mobile device, as this information is not displayed on the so-called first screen that visitors view immediately after the page loads.
Customers who use the Amazon app, on the other hand, will view product descriptions first, therefore product descriptions can help convince people to buy your goods. In the description, you may also provide information about your brand, its philosophy, and so forth.
Product information will frequently be the deciding factor for your buyers. Put yourself in your clients’ position and explain the benefits of your product.
When it comes to determining what to buy and why the client should acquire it, product attributes are quite crucial. Splitly interacts with customers more effectively, making products more tailored to their needs by informing them of the greatest features and advantages of a certain product.
Back-end keywords
Backend keywords are keywords that are exclusively available to Amazon merchants. These keywords aren’t visible to users, but they are a means for Amazon’s algorithm to know that a given term is important to your item
Price points
You may believe that offering your items at a lesser price will attract more customers, but this is not always the case.
Consumers enjoy receiving excellent bargains on products they buy, but if the price is too low, you risk frightening people away since they may believe your product is of poor quality. Split testing your items at several price points might assist you in determining the best pricing.
Splitly conducts price experiments and assists in determining the appropriate amount for items in order to maximise profits. Splitly will be able to propose decreasing the amount for low-cost items and increasing the number of sales converts based on the product price niche. High-cost items, on the other hand, may have a higher price suggestion to imply superior quality, which might result in more sales.
What are the benefits of using Splitly?
Here are some of the reasons why you should choose Splitly as your third-party split testing tool on Amazon:
- Splitly helps you track how you rank for terms in Amazon’s product algorithm in addition to A/B testing. On the more expensive subscriptions, you may also test pricing adjustments in response to rival events such as out-of-stock or price cuts.
- Splitly provides email help if you have any issues while using it. The average response time, according to the site, is 2 hours and 15 minutes. Splitly’s website is absolutely packed of A/B testing materials, as well as a quite lenient refund policy if you’re not happy with your experience.
- You’ll enjoy the graphs Splitly provides to show you how your goods are performing if you’re a visual learner. Splitly keeps track of your daily average sessions, daily average sales, conversion rate, and daily average profit.
- Splitly is available for $47 per month. You may conduct up to three concurrent tests and track up to 100 keywords on the Starter plan. The Enterprise Level plan, which costs $497 per month and includes the most concurrent tests and monitored keywords, is the most expensive and offers the greatest allowances.
What are some of the downsides of using Splitly?
Now that you’ve learnt all the benefits, you should also know about some disadvantages that Splitly has.
- Because Splitly is AI-driven software, you won’t get any feedback from customers on why they liked a certain product variety. This requires you to rely on statistics without knowing why one variety drew more clients than another.
- Splitly does not allow free trials, therefore you must commit to the Starter plan for at least a month to utilise it.
- Splitly is quick to point out that a winner isn’t announced until statistical significance exceeds 90%, but this also means that results are sometimes confusing or take a long time to show.
Why do you need split testing tools?
As previously said, split testing on Amazon is essential for determining what works and what doesn’t when it comes to increasing sales. Furthermore, using split options as part of your A/B testing Amazon seller strategy allows you to test many factors and collect a wealth of data that you can use to all of your Amazon items and listings.
Still, that means you have a lot to test in an initial listing, and to make this process more efficient, you should utilise one of Amazon’s A/B testing tools.
If you are a seller on Amazon, split testing is one of the functions you just can’t give a miss. Now that you have learnt all the benefits of using a split-testing tool like Splitly, hurry up and make the most of your seller account.
