Best Amazon Product Finder Tools: Free & Paid [2021]

Amazon Product Research and Finder Tools

If you are not aware of the booms and nadir of Amazon Market niches, then your seller rank has the probability of plummeting down. How will you avoid that? Stay abreast of new product launches, research products and niches, and estimate the sales and revenue. Thus, choosing a product is crucial before you launch your product in the market.

Here is a complete guide to assist you in choosing the product!

What is Amazon Product Research?

Hit a jackpot. No more is it based on intuition or guesswork, but you can now make data driven decisions. Product research is solely aimed at finding the most profitable niche and the most promising product. Invest in it to get high returns. Predict which product will be rising to heights in terms of market demand.

Analyse historical data, follow sales fluctuations and the trends of popularity over time. Amazon product research tools will assist you in finding the best products, early in its lifetime.

Top Paid Amazon Product Research Tools

There are some top paid online tools that save hours of tedious research hours. Save time and money by choosing the most profitable product within a flicker.


Whether you are new to selling or a dexterous player on the Amazon selling field, IO Scout helps you enter the market with high-in-demand products. Maximise your selling potential, optimise your business processes and earn high. There is an array of tools that makes IO Scout superior to other similar software. These features include Product Tracking, Product Finding, Real Time analysis of sales and remaining stocks in the FBA Inventory, FBA Calculator to ease calculations, etc. All these tools work in unison to give you a seamless experience of selling on Amazon, regardless of whether you are a pro or a beginner in selling on Amazon.

The top features include-

  • Product Finder
  • Trends and History
  • Keyword Research
  • Access to IO Scout Learning Material
  • Sales Analytics
  • Sales Estimator
  • Amazon FBA Calculator
  • Listing Optimiser
  • 200 Million Products Database Access
  • Unlimited Historical Data
  • 24/7 Support

Click here to read my thorough IO Scout Review!


Helium 10 is a suite of powerful tools that helps in SEO, extensive product research to get new ideas, track and validate your products and earn handsome profit. Find products that have high returns and low competition. Optimise the listing and stay ahead of competitors.

Scale your operation and manage your store with the ultimate service provided by Helium 10. It is an all-in-one platform with expertise in selecting niche, researching trends and keywords, spying on competitors and managing refunds. You can manage your inventory using Helium 10 and prevent fraud. Use the service of Amazon index monitoring and strategize your business.

Manage the business efficiently and optimise the products with these tools that Helium 10 has to offer. Selling on Amazon has been rendered smart, easy and smooth.

  • Product Research
  • Research Keywords
  • Hook the Customers
  • Smooth Flow of Work
  • Analytics
  • Marketing

Click here to read my thorough Helium 10 Review!


Viral Launch is a powerful and effective software that exponentially increases your sales. It has numerous features and tools to aid you in your business strategies and data driven decision making.

Sell effectively and gain high profits with Viral Launch. It also assists in keyword research and list building and gives insight into competitors trends and market data. Analyse competitors and optimise the search engine with the service from Viral Launch. 

Make smart and fast decisions with the effective Amazon sellers’ tool at your fingertips. Viral Launch caters you with high calibre data science teams, result-driven features, comprehensive courses and seamless integration.

Own the competitive advantage.

Click here to read my thorough Viral Launch Review!


AMZ Scout is such a tool that leverages product research and gives you a powerful position in the market of online selling. Make decisions based on the data shown and strategize your business in a way that promises superiority.

The product database enlists the entire range of products which are available and which you can sell to make a profit. Log in to the dashboard, and you can search by entering a keyword, or ASIN or product category. You will get the entire list of products that match your search. You may also apply some filters that keep out products that are too costly and have high competition, those that do not promise profitability. 

The AMZ Scout works for markets across 8 to 9 countries that account for a lion’s share of the customers on Amazon. These include United States, UK, Germany, Italy, Canada, France, and India. It is hoped that soon the expansion of AMZ Scout would increase across other countries as well.

AMZ Scout is an affordable and highly powerful tool that provides you with additional market information. You even have access to historical product data that lets you analyze trends and predict the sales of a product, based on seasonality and popularity. The software stuns you with its user-friendly interface and simple design. With keywords, insights and relevant data, AMZ Scout helps the seller understand which product and niches are promising.

Click here to read my thorough AMZ Scout Review!


Unicorns let you do wonders. Track and research products, find a profitable niche and use Chrome Extension to find minor details of every product. Get the details of the number of sellers of the product, the competition and demand it has in the market, the estimated sales, the number of variants of the product, the reviews and rating of the product as well as the FBA seller.

The best takeaways from the software are the expected sales and the number of units you should sell. Smell the profit using the results of Unicorn Smasher. Use them to make strategic decisions on product analysis.

Let’s dive in to get details about the features of Unicorn Smasher.

  • Organised Dashboard
  • Sales Estimates
  • Revenue Estimates
  • Variation Statistics
  • Canonical URLs
  • Export Tool
  • In-Browser Analysis
  • Quick Links
  • AMZ Tracker Integration
  • Chrome Extension

Click here to read my thorough Unicorn Smasher Review!


Pinpoint what you want to sell from the Amazon catalogue of products. Choose your parameters and get the product listing that matches your criteria. Jungle Scout leverages your search and helps you make decisions based on the product database.

Besides product research, Jungle Scout assists in product listing, keyword management, automatic email campaigns and promotions, product alerts and sales analysis. It also provides the feature of Chrome Extension. 

Attend weekly sessions and learn how to sell on Amazon. The library is full of detailed and up-to-date courses that helps in learning. Get tried and tested by real sellers on Amazon. Get instant sales data, sales estimates, request bulk reviews, validate product demand and view opportunity score. Uncover profitable products and untapped niches. Find product ideas and evaluate their revenue potential. 

Find suppliers, optimize your listing, launch your product and manage your business with Jungle Scout from one platform.

Click here to read my thorough Jungle Scout Review!


Accurately track the sales of up to 1000 products. Check graphs to see units sold, sales rank, and sales price per day. Scout niches to get profitability scores. Find out exactly where specific products rank in Amazon’s search engine. Get high volume keywords and use them in PPC campaigns. Get hijack alerts and optimise the listings, while spying on competitors.

Click here to checkout AMZShark!


Automate your business success with Amazooka. Get the best customer support from across the global platform and get trained by a team of experts. 

Automate the email campaigns. Convert the traffic into high converting customers. Make data driven decisions. Track and spy on competitors, check the BSR of products and research keywords. Dominate PPC campaigns and optimise them to boost conversions. Link all your Amazon seller accounts with Amazooka for easy and effective market research. Discover new market and trends to get new product opportunities. Get high Return on Investment with efficient research. 

Click here to checkout AMAZOOKA!


Get high sales velocity via promotions, which is the most important factor for getting a high rank when the user enters a search query. AMZ Tracker helps you stay along with Amazon’s A9 algorithm, and lets you dominate the market among your competitors. Boost the conversion rates of your products. Explore the defensive strategy that the tool uses and alerts you for negative reviews and hijacks. Use competitor analysis, find flaw in their listing and optimise yours. Use keyword research tool to get high volume keywords and mine long tail keywords that would increase the BSR of your product.

Click here to checkout!

Top Free Amazon Product Research Tools

If as a new seller, you are not too sure whether you can afford a substantial sum on the paid tools, there are free product research tools to cater to your needs! Take a quick glance at them.


Just like the ever- undulating stock market graphs, the Amazon market also shows certain trends. As a seller, you should know exactly when to buy products and when to sell them. CamelCamelCamel alerts you of drops in price and the changing trends of any product, and their historical popularity and seasonality over time. This helps you take data driven decisions that keeps you abreast of the market picture. 

CamelCamelCamel helps you save money and time. Get profitable product ideas, Chrome extension for in depth research and price history charts to guide you. Get real time data and set such a price that lures customers to purchase your product.

Click here to read my Full CamelCamelCamel Review!

Click here to read my CamelCamelCamel Alternatives!


Keepa specialises in the field of competitive research. Level up the pricing game and avail the various features that Keepa offers-

  • Price history charts to analyse historical trends
  • Price drop and availability alerts to keep you updated
  • Recent drop in price
  • Daily deals and offers so that you do not miss out
  • Comparison of international price list
  • Browsing through different locale Amazon market places like UK, USA, etc.
  • Wishlist import
  • Easy browser extension

You can use all the data to predict future price trends and stay ahead in the competition.

Click here to read my Full Keepa Review!


AMZ Base is a free and useful tool for accelerating the product research. Quickly obtain the ASIN no. and the title description for the product. You also get immediate access to other websites. The top features include-

  • Get the ASIN just by hovering over the product image
  • Find the historical data in just one click
  • Search products on Search Engine
  • Calculate FBA profit quickly to get the estimated profit margin
  • Source all the related products
  • Search words that you find on the screen immediately to get keywords

Click here to checkout AMZBase!


This free product research tool is simple and easy to use. If you search for a keyword or a phrase, all the relevant keywords and phrases will be enlisted. It uses data directly from Amazon and does not use any third- party data, making the listing very relevant and accurate. Sonar is available in the US and EU, including Denmark, France, Italy, Spain and the United Kingdom.

Click here to Checkout Sonar!


It is one of the simplest tools to use for product and keyword research. The main reason for the popularity and efficiency of this tool is that it comes directly from Google and has a vast amount of data. The most relevant keyword that searchers most often type are all found from Google Keyword Planner. True, it does not generate results specific to Amazon, but you can search for the long tail and popular keywords that people most often search for and then use them for Amazon search to check exactly where they rank. It cannot provide the detailed results of Amazon, but the sea of keywords that relates directly to Google Ads makes the tools eternally popular.

Click here to Checkout Google Keyword Planner!

Research Guidelines

Get the ‘winning’ product idea. The idea is to search for items that you can buy at a low price, yet sell with a decent profit margin. 

Find the perfect product

  • Maintain your budget
  • Get into micro-niches
  • Set goals of profit and look towards achieving them

Detect profitable micro-niches

  • Estimate and check the demand of a product
  • Analyse the parameters and metrics to choose judiciously
  • Check historical trends and predict sales and popularity 

Come up with product ideas

  • Get the product ideas and validate their demand in the market
  • Find the depth of sales
  • Check the ranking and optimise the product listing

Spotting the Product Opportunity

Get these fields tick marked to find the product opportunity:

  • Potential customer base and market demand of the product
  • Net profit margin should be high even by selling a few products
  • Low competition
  • Should not be entangled with legal issues and abide by Amazon guidelines for ungated products
  • Average worth per item should be at least $15
  • Lightweight and small items to reduce the shipping and packaging charges
  • Avoid products whose demand peaks in certain seasons

Discover product opportunities:

  • Choose a category and study the products and trends regularly
  • Niches like Sports, Home, Kitchen and Dining is a booming ground for new opportunities
  • Find products that sell on small volumes
  • Analyse the sales trends and sales velocity for a product

Checklists of Amazon Product Research Requirements

Here is a quick checklist that you are to follow to come up with the best product idea-

  • Product price should range from $10 to $50
  • At least 10 units of the product should be sold
  • Similar products should have the BSR of at least 5000 in the main category
  • Keyword search volume for the product should be more than 50000 per month
  • Check seasonality of product. Avoid seasonal products. Choose some item that holds demand throughout the year.
  • Products that are small and lightweight to reduce the shipping fee
  • Multiple product related keyword opportunities
  • The product should not be fragile
  • Product encourages recurring purchases
  • No brand name or trademark should be associated to avoid the trap of gated products
  • The product should not have any legal issues
  • There should be proper room for product optimisation

To Do or Not to Do

Given below are some common mistakes done by sellers while researching for products. Take care to avoid them-

  • Don’t go for niches that do not have much activity. Search for active niche. For example, a survey shows that Electronics niche is the most active and profitable. Almost 40% of the customers bought Electronics from Amazon in 2019.
  • It is true that you should have a cost advantage. But if the price is the lowest among other competitors, customers tend to develop an impression that it might be of low quality. Thus, choose a price which is reasonable, neither too expensive, nor the cheapest.
  • Gain social proof. Avoid getting negative reviews. Curate them and show positive reviews so that you gain the trust of customers.

In a Nutshell

Look before you leap. Before choosing a product and launching it for sale on Amazon, you need to have a good idea of the market place, the best product, the estimated sales, revenue and trends of the demand and popularity. Set the budget. Check the competition. Gauge the demand. Do all this extensive research using the tools in one click. Save your time and boost the sales. Establish yourself a high-ranking seller on Amazon by choosing the suitable product.


Why is Amazon product research important?

If you are a serious seller looking forward to dominate the market and earn profit, product research is extremely important. This will get you to the most profitable products that customers would want to buy. The best ones to sell are those that have low competition and high demand.

Check sales estimates, historical trends, and fluctuations in the demand and popularity over time as parameters before you go on to launch the product in the Amazon marketplace for selling.

How do I research product on amazon product research tools?

With Amazon product finder tools, you can get access to the best products within a few seconds and also their best suppliers. Do away with manual research and save your precious time. You can apply many filters to get the desired niche or product. You can search based on monthly sales estimations, possible monthly revenues, or total number of customer reviews.

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